Pietro Ferrero begins to fulfill his dream of selling fine chocolates to the masses by opening his laboratory in Alba. Some of his first products are made with base ingredients of hazelnut and cocoa.
Ferrero begins industrial production and is recognized as an official company by the Italian Department of Commerce.
1950 - 1970
Ferrero develops a wide variety of confections that are sold first in Italy and other European countries, then to other countries throughout the world. Among the brands that are launched in this period are Nutella® hazelnut spread, Kinder® chocolates and Tic Tac® mints.
The Ferrero Rocher® brand is launched and is sold in various European countries. Ferrero Rocher® grows in popularity throughout the decade as the brand becomes known for its distinctive gold foil wrapper, unique premium packaging and high quality hazelnut chocolates.
Ferrero Rocher® chocolates are first distributed regionally in the United States.
Ferrero Rocher® chocolates are launched nationally in the United States. Over the next several years the brand grows into a premium chocolate category leader.
2000 - 2006
Rocher® continues to attract new consumers nationwide with its high quality premium image and "Fine Hazelnut Chocolates." In 2001, the Ferrero Prestige brand is launched in the US to introduce a wider assortment of Ferrero confections to a growing premium chocolate category.
After more than seven years of perfecting the dark chocolate recipe, Ferrero launches Ferrero Rondnoir® dark chocolates in the US. Ferrero Prestige confections are re-launched with two new delectable flavors in addition to Rocher® chocolates, Rondnoir® dark chocolates and Ferrero Garden Coconut confections.
Ferrero Prestige becomes Ferrero Collection, however, the successful flavor mix remains unchanged. Ferrero Collection combines the savory array of rich, sumptuous and creamy confections of Rocher® chocolates, Rondnoir® dark chocolates and Ferrero Garden Coconut confections – the ultimate treat for your senses.
2009 & Beyond – What the Future Holds
Ferrero continues to innovate in the premium chocolate category by satisfying the growing consumer demand for high quality confections.